It depends (the consultant’s go-to answer.)  If I’m doing 10 hours of research on your competitor analysis, as well as your brand’s reviews and surveys, you’re starting at $650 right away.  Of course, the best voice-of-customer data and client motivators come from one-on-one 30-minute interviews with at least 5 of your favorite clients or patients. That’s another $325, so you’re close to $1000 just for the initial research.

A home page would then take another 8 hours to write up, so tack on another $520. With much of the research done, additional pages run from $325 to $450, depending on the complexity of the service and any additional research needed.