After listening to Ed Gandia and Gordon Graham discussing how AI is rocking the writing world, I listed some critical takeaways here. I will be diving into ChatGPT starting today and let you know my progress as it applies to the revenue cycle solution provider world.
🦾 Graham emphasizes that AI helps writers write faster…therefore our fees will be coming down. There’s no getting around it. We have to harness AI as an assistant NOW.
🦾 Writers who become “prompt engineers” or the intermediary between marketing departments and AI, possibly training client employees on using ChatGPT effectively will provide good value to these clients. You will demonstrate to them how they can coax the best info from the tool. Consider creating a new done-for-you AI service.
🦾 We can ensure clients that, while we are using ChatGPT to increase our productivity, we are providing the last 30% that ensures accurate, custom work and that the piece is our best work.
🦾 for case study writers, AI can’t convey the hero’s journey – challenge, solution, success – just yet. It can’t interview product managers and creators and translate high-level information for a lay audience.
🦾 more and more content will be AI-generated, but this content is flat and devoid of great detail, current information, accurate sourcing (AI is making up sources A LOT), humor, metaphor, an understanding of the reader’s specific pain points, and more. Still, for $20 per month, it’s a fraction of the price of a human-written piece.
🦾 AI has trouble identifying an audience
🦾 AI cannot deliver cultural sensitivity, an aspect growing in importance these days
🦾 AI CAN be trained to mimic a company’s voice and tone
At the end of the podcast, Graham offers this article: “12 Things Writers Can Do That AI Can’t.” (Link to come.) Ed Gandia shares a great analogy from the movie Good Will Hunting which conveys how AI will never have the heart or depth a human writer can provide. As we go forward using AI as a tool, we must emphasize how our revisions and upgrades bring so much more value that a piece written only by robots. At the same time, we get our fees in line with the time we can save using AI. It’s only fair and clients are becoming aware that ChatGPT has the potential to cut down the work significantly. As mentioned above, I will be sharing how I’m using the tool to write case studies and SEO content for revenue cycle solution providers.
Happy Listening!
