Taste is individual. Data is incontrovertible. One or two individual’s like or dislike of certain words must have less influence than what the data tells us is happening.

No. I can guarantee I will create conversion copy using voice-of-customer data, proven persuasion science best practices, and meticulously engineered organization and calls to action. Further, we will both have to take the risk of setting the copy free on the website so we can gather data.

As mentioned above, web copy projects can take up to 20 hours for just the first page, usually the home page. If you reserve a date with a deposit, I typically get that first page to you within two weeks.

It depends (the consultant’s go-to answer.)  If I’m doing 10 hours of research on your competitor analysis, as well as your brand’s reviews and surveys, you’re starting at $650 right away.  Of course, the best voice-of-customer data and client motivators come from one-on-one 30-minute interviews with at least 5 of your favorite clients or patients. That’s another $325, so you’re close to $1000 just for the initial research.

A home page would then take another 8 hours to write up, so tack on another $520. With much of the research done, additional pages run from $325 to $450, depending on the complexity of the service and any additional research needed.