What types of conversion copywriting do you do?

Health and wellness home page, service page, about page, and landing page conversion-focused copy. Google’s favorite style of blog content – Expertise-Authority-Trust or EAT content on which Google has written very clear guidelines. The lead magnets in your posts keep your email lists growing. Lead magnets, guides, checklists, ebooks.

Do you farm your copy out to lower-paid and/or overseas writers?

No. I consider myself an artist and a scientist. I may have an assistant taking notes on our phone calls or handling basic communications, but I research and write all the copy.

Conversion Copywriting - RCM Copywriting

Your messages must reflect your ideal prospects’ toughest challenges and how your solutions solve them. Conversion copy voices these challenges and flaunts the power your solutions have to streamline practice operations, capture revenue, and improve patient care.

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RCM Solution Companies Need Data-Driven Conversion Copy that’s Also Search Engine Optimized

Website pages built from customer data, proven persuasion techniques, AND the right keywords beat the pants off of simple descriptions of products.

Win client love and clicks when you show ’em you know ’em (research!)
Win search engine love when you make indexing your pages a breeze with the right keywords, page titles, meta tags, keyword density, and alt attributes.

DEEP UNDERSTANDING OF RCM PRINCIPLES

Save Time and Aggravation

Your ideal copywriter should:

know your solutions and dire revenue problems they solve for practices, groups, and hospitals.
grasp each step and process in the revenue cycle, and how each impacts the others and overall revenue.
understand the complex relationship between patients, providers, payers, and governmental legislation.
stay current on how governmental legislation threatens or supports provider revenue.
stay current on all technologies that power RCM solutions, including AI, ML, NLP, and OCR.

Conversion Copywriting Gets You More Ideal Clients

After mining your surveys, reviews, testimonials, and talking with a few of your current clients, you bet I get their key hesitations, needs, pain points. Better, I get their reasons for switching to you, their motivations for seeking a service like yours, and all the reasons they will never leave.

That stuff is gold.

I turn these nuggets into the messages that attract more people just like those that love you now.

A Straightforward Process

Step 1: Get to Know Each Other

I meet with you and your team via Zoom for 30 to 60 minutes where we discuss:

The copywriting services you need
Your position in the market, brand, value proposition and unique offer
Your main competitor and your perfect client or patient, and the challenges of your market.

Step 2: Data Research, Analysis & Consolidation

I audit not only your competitors’ messages and offers, but your own client / patient:

Your clients’ testimonials, surveys, emails, and surveys. I conduct surveys if none exist.
Analytics reports from your pages and emails.
User testing, heat maps, scroll maps, and click tracking should you have this data.

Step 3: I Build Copy that Converts

With the data gathered, I build copy that is front loaded to win the “yes.” This copy:

Clearly demonstrates that you understand and empathize with the website visitor’s experiences, needs, and goals.
Leverages clarity, simplicity, and relevance to the visitor.
Provides an offer that’s so relevant and unique, it’s almost impossible to refuse.

RCM Conversion Copy FAQs

What if we don’t like the copy?sdelzio12021-08-09T04:28:03+00:00

What if we don’t like the copy?

Taste is individual. Data is incontrovertible. One or two individual’s like or dislike of certain words must have less influence than what the data tells us is happening.

Can you guarantee that our copy will perform better?sdelzio12021-08-09T04:29:02+00:00

Can you guarantee that our copy will perform better?

No. I can guarantee I will create conversion copy using voice-of-customer data, proven persuasion science best practices, and meticulously engineered organization and calls to action. Further, we will both have to take the risk of setting the copy free on the website so we can gather data.

How fast can you get my web copy to me?sdelzio12021-08-09T04:29:26+00:00

How fast can you get my web copy to me?

As mentioned above, web copy projects can take up to 20 hours for just the first page, usually the home page. If you reserve a date with a deposit, I typically get that first page to you within two weeks.

What will this data-driven copywriting cost?sdelzio12021-08-09T04:31:51+00:00

What will this data-driven copywriting cost?

It depends (the consultant’s go-to answer.) If I’m doing 10 hours of research on your competitor analysis, as well as your brand’s reviews and surveys, you’re starting at $650 right away. Of course, the best voice-of-customer data and client motivators come from one-on-one 30-minute interviews with at least 5 of your favorite clients or patients. That’s another $325, so you’re close to $1000 just for the initial research.

A home page would then take another 8 hours to write up, so tack on another $520. With much of the research done, additional pages run from $325 to $450, depending on the complexity of the service and any additional research needed.

Revenue Cycle Solution Providers Appreciate Getting:

Expert copywriting
Keyword integration for search engine optimization
A compendium of customer research

User testing recommendations
Attentive service
2 revisions to copy

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Conversion Copywriting