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Marketing Expert

Richard Madsen

Marketing Consultant Expert
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“The theme is always up to date with the changes of wordpress, following everything that’s happening.”

George Anderson

Avada’s CEO

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What problem are you trying to solve?

What if we don’t like the copy?2021-08-09T04:28:03+00:00

Taste is individual. Data is incontrovertible. One or two individual’s like or dislike of certain words must have less influence than what the data tells us is happening.

Can you guarantee that our copy will perform better?2021-08-09T04:29:02+00:00

No. I can guarantee I will create conversion copy using voice-of-customer data, proven persuasion science best practices, and meticulously engineered organization and calls to action. Further, we will both have to take the risk of setting the copy free on the website so we can gather data.

How fast can you get my web copy to me?2021-08-09T04:29:26+00:00

As mentioned above, web copy projects can take up to 20 hours for just the first page, usually the home page. If you reserve a date with a deposit, I typically get that first page to you within two weeks.

What types of conversion copywriting do you do?2021-08-09T04:59:03+00:00

Health and wellness home page, service page, about page, and landing page conversion-focused copy.

Google’s favorite style of blog content – Expertise-Authority-Trust or EAT content on which Google has written very clear guidelines. The lead magnets in your posts keep your email lists growing.

Lead magnets, guides, checklists, ebooks.

Do you farm your copy out to lower-paid and/or overseas writers?2021-08-09T04:30:42+00:00

No. I consider myself an artist and a scientist. I may have an assistant taking notes on our phone calls or handling basic communications, but I research and write all the copy.

What will this data-driven copywriting cost?2021-08-09T04:31:51+00:00

It depends (the consultant’s go-to answer.)  If I’m doing 10 hours of research on your competitor analysis, as well as your brand’s reviews and surveys, you’re starting at $650 right away.  Of course, the best voice-of-customer data and client motivators come from one-on-one 30-minute interviews with at least 5 of your favorite clients or patients. That’s another $325, so you’re close to $1000 just for the initial research.

A home page would then take another 8 hours to write up, so tack on another $520. With much of the research done, additional pages run from $325 to $450, depending on the complexity of the service and any additional research needed.